Giro Bike
After 30 years as the global leader in bicycle helmets, Giro endeavored to expand into sport sunglasses, a fiercely innovative and competitive category.
We considered the market and determined Giro's product, brand, and distribution opportunities. We developed a deep understanding of rider needs and opportunities. We recruited a world class eyewear R&D team, partnered with leading optics innovators, developed a go-to-market process, and launched eyewear embraced by the best riders in the world, including Tour De France winner Alberto Contador.
www.giro.com
After 30 years as the global leader in bicycle helmets, Giro endeavored to expand into sport sunglasses, a fiercely innovative and competitive category.
We considered the market and determined Giro's product, brand, and distribution opportunities. We developed a deep understanding of rider needs and opportunities. We recruited a world class eyewear R&D team, partnered with leading optics innovators, developed a go-to-market process, and launched eyewear embraced by the best riders in the world, including Tour De France winner Alberto Contador.
www.giro.com
