Giro Eyewear
Market Strategy and New Product Development
After 30 years as the global leader in bicycle helmets, Giro endeavored to expand into sport sunglasses, a fiercely innovative and competitive category.
We considered the market and determined Giro's product, brand, and distribution opportunities. We developed a deep understanding of rider needs and opportunities. We recruited a world class eyewear R&D team, partnered with leading optics innovators, developed an integrated marketing program, and created a product launch process. In 18 months, we successfully launched a global sunglass program that was embraced by the best riders in the world, including Tour De France winner Alberto Contador.
Giro has established itself as a leading helmet and eyewear brand.
After 30 years as the global leader in bicycle helmets, Giro endeavored to expand into sport sunglasses, a fiercely innovative and competitive category.
We considered the market and determined Giro's product, brand, and distribution opportunities. We developed a deep understanding of rider needs and opportunities. We recruited a world class eyewear R&D team, partnered with leading optics innovators, developed an integrated marketing program, and created a product launch process. In 18 months, we successfully launched a global sunglass program that was embraced by the best riders in the world, including Tour De France winner Alberto Contador.
Giro has established itself as a leading helmet and eyewear brand.
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