The 3D television and video game market is exploding. Consumers expect more and more “real life” viewing and game playing experiences which has fueled a proliferation of 3D innovation and optics technologies. Gameslayer, a new product group, was formed to develop performance optics technologies that capitalize on this growing market.

We considered the consumer experience, needs, and current product landscape. We partnered with a world class optics innovator and identified an advanced innovation path. We put together a product, market, and go-to-market process, fostering executive support and funding for new product group.