Market, Product, and Brand Strategy

The women's performance apparel business is fiercely competitive. Large, dominant brands have significant market share, brand awareness, and deep resources.     

Girls4Sport, based in Santa Cruz, Ca., is a  growing women's performance apparel brand. New in this competitive market, Girls4Sport needed a clear market, product, and brand strategy to drive long term success.    

We looked at the market and competitive landscape. We sought deep consumer insights. We determined where to play and how to win and created a product, brand, and market strategy to serve as a road map for business planning. 

The "girls" from Girls4Sport have grown the business, expanded the brand, and are reaching more and more consumers, carving out their unique place in the performance apparel market.  www.girls4sport.com