Market Strategy and New Product Launch

A global leader in snow sport helmets, Giro endeavored to expand into snow goggles, a fiercely competitive and youth driven category.     

We considered the market and determined Giro's product, brand, and distribution opportunity. We recruited a world class R&D team, developed a deep understanding of consumer needs, created an integrated marketing program, and developed a launch process. In 15 months, we introduced the most comprehensive goggle line in category history, embraced by the best snow sport athletes in the world.

Giro has solidified its place as a helmet and goggle brand.