Giro Snow

A global leader in snow sport helmets, Giro endeavored to expand into snow goggles, a fiercely competitive and youth driven category.     

We considered the market and determined Giro's product, brand, and distribution opportunity. We recruited a world class R&D team, developed a deep understanding of consumer needs, and created an integrated marketing program, ultimately launching the most comprehensive goggle line in category history. Giro goggles are now embraced by the best snow sport athletes in the world, and Giro has solidified its place as a helmet and goggle brand. 

www.giro.com