Brand Strategy and New Product Development

Nike is the global leader in sport footwear, apparel, and equipment. Following years of modest growth in the golf market, brand leaders refocused efforts to accelerate growth across categories.    

We established a  stand alone business unit and recruited an experienced, world class team. We aligned consumer, market, and trade dynamics with product design and innovation strategies. We partnered with world class athletes and established the confidence of independent golf retailers.

Nike Golf has grown to become a product and market leader, and the #1 golf apparel brand in the world.