Product Development

Nike is the global leader in sport footwear, apparel, and equipment. An established global baseball brand, Nike wanted to develop "diamond ready" sunglasses for the global baseball market. 

We headed to spring training in Florida and across the ocean to Japan, establishing a comprehensive understanding of global market needs. We gathered player insights and opportunities to innovate, and designed, developed, and launched Nike's best selling sunglasses ever.   

Nike Vision has grown to become the #2 sport  eyewear brand and is embraced by athletes all over the world.   
 
http://www.nike.com/