Brand Segmentation

Zoom Eyeworks, based in Berkeley, Ca., is a marketer and distributor of value-priced reading eyewear. Following the acquisition of ICU, a contemporary women's reading glass company, Zoom needed to develop a multi-brand strategy.   

We helped Zoom develop a segmented consumer, brand, and retail marketing strategy to inform product planning, leverage cross-divisional synergies, and capitalize on new market opportunities.